![]() ![]() But without using a custom domain, your brand will not stand out.įinally, most of the free or basic plans of URL shortening services don’t allow you to view analytics. The option for using a custom domain charges a lot extra. Next, most URL shortening services don’t allow you to use custom domains for your shortened URLs. And if you are eligible for the AWS free tier, you can easily run your basic URL shortening service for free for a complete year (excluding the domain name charges). Using your own URL shortener service will cost you a lot less if you set it up properly in a cloud hosting service, like AWS. They limit the number of shortened URLs you can generate. Services like Cuttly or Bitly easily charge up to $100 per year for their basic paid plan. ![]() Let’s discuss them briefly.įirst off, we have pricing. But there are a few drawbacks to them that strengthen the need to build your own URL shortener. building your own URL shortenerĬuttly and Bitly are two very popular URL shortener services. These metrics can help you measure the performance of the link. This is not possible using third-party websites without a URL shortener. Instead, a shortened URL looks professional and minimal.Ī shortened URL further lets you easily track the number of clicks to the page. This overall increases the authenticity of the URL.Īlso, adding a large and complicated URL in your social media bio or where the link is clearly visible looks cluttered. For example, links shortened with the same tool look nearly identical, at least for the domain section. A shortened URL version can help you share your favorite link more easily.Ī URL shortener can help you in many other ways as well. Large URLs can be complicated to remember or share with others.
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